Ford's Edsel is an example of a product that failed because it lacked ________.
A) Focus
B) Name recognition
C) Competitiveness
D) Imagination

Question

Quizplus · Accepted Answer

Ford's Edsel failed because it lacked focus. The company invested a lot of money in developing the car and marketed it heavily, but failed to clearly define its target market and differentiate it from other cars already on the market. As a result, it did not appeal to consumers and sales were low.

Ford's Edsel Is an Example of a Product That Failed