A penetration pricing strategy uses a ________ price during the early stages of a product's life cycle to gain market share.
A) Low
B) High
C) Competitive
D) Mid-range
E) Fixed

Question

Quizplus · Accepted Answer

A penetration pricing strategy involves setting a low price during the early stages of a product's life cycle to attract customers and gain market share. The goal is to encourage trial usage and create a large customer base, which can later be leveraged for higher profits through price increases or additional sales.

A Penetration Pricing Strategy Uses a ________ Price During the Early