Which of the following theories explains how a new idea or product gains acceptance and spreads through a specific population or subset of an organization?
A)diffusion of innovation theory
B)contingency theory
C) public choice theory
D) two-factor theory

Question

Quizplus · Accepted Answer

Diffusion of innovation theory explains how a new idea or product gains acceptance and spreads through a specific population or subset of an organization. It outlines the different stages of adoption and the factors that influence the rate and pattern of adoption.

Which of the Following Theories Explains How a New Idea