Suppose you work at a business unit that has group of people who would rather wait to try a new technique. They listen to and follow the opinion leaders. They would be classified as the _________.
A)innovators
B)early adopters
C) early majority
D) late majority

Question

Quizplus · Accepted Answer

The early majority is a group of people who are not the first to adopt a new technique, but they are not the last either. They prefer to wait and see how the new technique works for others before trying it themselves. They are more likely to follow the opinion leaders in their industry or social circles. Therefore, the given group of people who would rather wait to try a new technique and follow the opinion leaders fit the characteristics of the early majority.

Suppose You Work at a Business Unit That Has Group