College students are more likely to use a condom when told that it has a 95 percent success rate than when told it has a 5 percent failure rate.This best illustrates the impact of
A) framing.
B) confirmation bias.
C) a fixation.
D) the availability heuristic.

Question

Quizplus · Accepted Answer

Framing refers to how information is presented or framed in order to influence decision making or perception. In this case, presenting the condom's success rate as 95 percent is a more positive and effective way to frame the information than presenting it as a 5 percent failure rate, which may be perceived as negative or risky.

College Students Are More Likely to Use a Condom When