While shopping for a new winter coat you find a $100 coat marked down from $150.This seems like a better deal than a similar coat priced regularly at $100.This best illustrates the importance of
A) belief perseverance.
B) confirmation bias.
C) framing.
D) the availability heuristic.

Question

Quizplus · Accepted Answer

This scenario illustrates the concept of framing, which is the way information is presented can influence how people perceive and make decisions about it. In this case, the presentation of the sale price being marked down from $150 created a perception of a "better deal" compared to a similar coat priced regularly at $100.

While Shopping for a New Winter Coat You Find a $100