Supplier development is synonymous with reverse marketing.

Name: Supplier development is synonymous with reverse marketing.
Brand: Quizplus
Rating: 5.0 (41 reviews)

Question

Quizplus · Accepted Answer

Supplier development is a process of improving the capabilities of suppliers to meet the needs of a buyer. Reverse marketing is a process of identifying and developing new suppliers. Both processes involve working with suppliers to improve their performance, so they can be considered synonymous.

Supplier Development Is Synonymous with Reverse Marketing