The ___________ concept suggests that there are an ever-increasing number of market segments with distinct preferences.
A)rhochrematics
B)relationship marketing
C)market demassification
D)niche marketing

Question

Quizplus · Accepted Answer

Market demassification is the concept that suggests there are an ever-increasing number of market segments with distinct preferences. This means that mass marketing is no longer effective, and companies must focus on targeting specific niche markets to meet their needs and preferences. Rhochrematics is not a marketing concept, while relationship marketing and niche marketing are related but do not capture the idea of the proliferation of market segments. Therefore, C is the best choice.

The ___________ Concept Suggests That There Are an Ever-Increasing Number