____ products refer to products that customers view as being able to fill the same need or want as another product.
A)Copycat
B)Cannibalized
C)Substitute
D)Complementary

Question

Quizplus · Accepted Answer

Substitute products are those which are viewed by customers as being able to fulfill the same need or want as another product. They are essentially interchangeable with one another. Copycat products are similar to existing products, but not necessarily seen as direct substitutes. Cannibalized products are those which eat away at the sales of another product within the same company. Complementary products are those which are used together to enhance the overall experience or benefit.

____ Products Refer to Products That Customers View as Being