As a general rule, if an offer is to be definite and certain, it should cover the same points as a good newspaper story: who, what, when, where, and how much.

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A definite and certain offer should cover the key points of who is involved, what is being offered, when it will take place, where it will occur, and how much it will cost. These essential elements can be compared to the five W's in journalism, which are who, what, when, where, and why.

As a General Rule, If an Offer Is to Be