Master Glue Hairspray,Inc.contracts to purchase 100 umbrellas with its logo and slogan,"A spray a day keeps the rain and wind away!" specially printed on the umbrellas and its 1-800 telephone number on the umbrella handle.After the seller completes the order,Master Glue refuses to accept or pay for the umbrellas.Because of the special logo and telephone number,the seller has been unable to find a new buyer.If the seller sues Master Glue,what is the proper measure of the seller's damages?
A)contract price minus market value of the goods at the time of delivery
B)contract price
C)lost profits
D)cover price minus contract price

Question

Quizplus · Accepted Answer

The proper measure of the seller's damages is the contract price because the goods were specially made and cannot be sold to others due to their customization.