Which of the following is a vertical cooperative strategy?
A)market division
B)price-fixing
C)reciprocal dealing
D)joint venture

Question

Quizplus · Accepted Answer

Reciprocal dealing is a vertical cooperative strategy where companies at different stages of the supply chain work together, such as a supplier agreeing to sell to a retailer exclusively, in exchange for the retailer agreeing to buy exclusively from the supplier.

Which of the Following Is a Vertical Cooperative Strategy