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A Change in the Price of a Product Sold by a Firm

Question 67

Multiple Choice

A change in the price of a product sold by a firm usually involves less units sold and a change in the product's cost structure. If a firm were interested in the entire price change effect on the project's NPV, then it would conduct:


A) sensitivity analysis.
B) scenario analysis.
C) simulation analysis.
D) contribution analysis.

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