To OBJECTIVELY estimate how sales to present customers may change because of possible marketing mix changes, a marketing manager should use:
A) a jury of executive opinion.
B) a market test.
C) trend extension.
D) a sales force estimate.

Question

Quizplus · Accepted Answer

To objectively estimate how sales to present customers may change because of possible marketing mix changes, a marketing manager should use a market test. This involves implementing the proposed changes in a small area or with a small group of customers to gauge their reaction and how it affects sales. This approach provides actual data to analyze and make informed decisions rather than relying on subjective opinions or estimates from others.

To OBJECTIVELY Estimate How Sales to Present Customers May Change