The "jury-of-executive-opinion" sales forecasting approach has an advantage in that:
A) executives usually have excellent knowledge about all the outside market forces that may impact demand.
B) no other quantitative estimates are necessary.
C) a forecast can be obtained quickly and easily.
D) past trends are usually ignored.
E) trend extension is minimized.

Question

Quizplus · Accepted Answer

The "jury-of-executive-opinion" approach is a qualitative technique that involves gathering the opinions of key executives or experts within an organization to forecast future sales. This approach can be advantageous in that it can provide a forecast quickly and easily, without the need for complex quantitative estimates or analysis. However, it is important to note that this approach may not always take into account past trends or external market forces that could impact demand.

The "Jury-Of-Executive-Opinion" Sales Forecasting Approach Has an Advantage in That