SALES AND MARKETING MANAGEMENT'S "Buying Power Index" (BPI) reflects each geographic market's share of total U.S.:
A) population.
B) income.
C) retail sales.
D) All of these alternatives are correct.

Question

Quizplus · Accepted Answer

The Sales & Marketing Management's "Buying Power Index" (BPI) considers the population in a market, the retail sales in that market, and income in that market.

SALES AND MARKETING MANAGEMENT'S "Buying Power Index" (BPI) Reflects Each