The factor method
A) is something (past sales, industry sales, etc.) times some factor equals sales forecast.
B) is a simple extension of past sales.
C) is typically limited to just one factor.
D) assumes past conditions will continue unchanged into the future.
E) does not include variables such as population, income, and sales in a market.

Question

Quizplus · Accepted Answer

The factor method involves multiplying a known quantity, such as past sales or industry sales, by a factor to estimate future sales.

The Factor Method