The factor method of sales forecasting tries to find a relation between the company's sales and:
A) industry sales.
B) how much working capital it needs.
C) national income.
D) some other factor (or factors).
E) the company's marketing mix.

Question

Quizplus · Accepted Answer

The factor method of sales forecasting tries to find a relation between the company's sales and other factors, which could include economic indicators, consumer behavior, changes in the market, and other relevant factors. It does not necessarily involve industry sales, working capital needs, national income, or the company's marketing mix exclusively.

The Factor Method of Sales Forecasting Tries to Find a Relation