The weakness of the trend extension method is that it
A) uses several factors, rather than just one.
B) assumes the future will be really different from the past.
C) assumes past conditions will continue unchanged into the future.
D) fails to determine why sales vary.
E) uses only population growth estimates.
Correct Answer:
Verified
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A) marketing managers usually develop
Q116: The factor method
A) is something (past sales,
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Q119: Relying on trend extension approaches for forecasting
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A) They
Q123: The "jury-of-executive-opinion" approach to sales forecasting
A) is
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