Solved

Regarding Sales Forecasting

Question 115

Multiple Choice

Regarding sales forecasting:


A) marketing managers usually develop their own national income and industry forecasts.
B) trend extension cannot be used when past sales have varied.
C) the final step should be to develop an industry sales forecast.
D) trend extension assumes that past conditions will continue unchanged into the future.
E) only one forecasting method should be used because different techniques give different forecasts.

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