When comparing the figures for market potential and sales forecast for the same market segment, the sales forecast figure should always be larger.

Question

Quizplus · Accepted Answer

The market potential figure represents the total possible demand for a product or service in a given market, while the sales forecast figure represents the expected or projected sales for a specific business or product. It is possible for the market potential to be larger than the sales forecast, depending on factors such as competition, pricing, and marketing strategies.

When Comparing the Figures for Market Potential and Sales Forecast