Comparing GDP for foreign countries can help a marketing manager evaluate potential markets if the manager remembers that:
A) GDP measures show people's tendency to buy particular products.
B) income tends to be evenly distributed among consumers in most countries.
C) GDP estimates may not be very accurate for very different cultures and economies.
D) GDP measures show the degree of competition in a market.
E) GDP shows which brands will achieve the greatest sales.

Question

Quizplus · Accepted Answer

GDP estimates are influenced by many factors, including cultural differences and economic structures. Therefore, a marketing manager should be cautious when relying solely on GDP measures to evaluate potential markets.

Comparing GDP for Foreign Countries Can Help a Marketing Manager