Product-market screening criteria should be mainly quantitative in nature, because qualitative criteria are too subjective.

Question

Quizplus · Accepted Answer

Product-market screening criteria should include both quantitative and qualitative factors. Quantitative factors provide measurable data such as market size, growth potential, and profitability, while qualitative factors take into account subjective factors such as customer preferences and brand image. Both types of criteria are important in evaluating potential markets and products.

Product-Market Screening Criteria Should Be Mainly Quantitative in Nature, Because