BEHAVIORAL (rather than DEMOGRAPHIC) segmenting dimensions include:
A) family life cycle.
B) geographic location.
C) education.
D) social class.
E) purchase relationship.

Question

Quizplus · Accepted Answer

Behavioral segmenting dimensions focus on consumer behavior and characteristics related to their purchase, usage, and attitude towards a product or service. Purchase relationship is an example of a behavioral segmenting dimension as it identifies different types of customers based on their previous or current relationship with the company, such as first-time buyers, loyal buyers, or occasional users. The other options listed (family life cycle, geographic location, education, social class) are all examples of demographic segmenting dimensions based on consumer characteristics such as age, location, education level, and income.

BEHAVIORAL (Rather Than DEMOGRAPHIC) Segmenting Dimensions Include