A complete marketing information system:
A) provides a good overall view on many types of problems, but usually cannot provide answers to specific questions.
B) eliminates the need for "one-shot" marketing research projects.
C) is organized to continually gather data from internal and external sources, including market research studies.
D) is usually too complicated for the marketing manager to use without help from data processing specialists.
E) All of these alternatives are correct.

Question

Quizplus · Accepted Answer

An MIS organizes incoming information into a data warehouse. It provides managers access to more information; Managers obtain specialized reports from information technology specialists. A continual flow of information is available and quickly accessible from an MIS.

A Complete Marketing Information System