[Solved] Pepsico Is Evaluating an Idea for a New "Clear Cola

Question 190
Multiple Choice

PepsiCo is evaluating an idea for a new "clear cola" by using focus groups made up of young adults to suggest brand names for the proposed product. This is an example of:

A) empowerment.
B) concept testing.
C) market testing.
D) TQM.
E) EDI.

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