In the _____ step of the new-product development process, a marketing manager evaluates how well the idea fits with the company's objectives.
A) idea generation
B) commercialization
C) screening
D) development
E) roll out

Question

Quizplus · Accepted Answer

In the screening step, the marketing manager evaluates the new product ideas and filters out the ones that do not fit with the company's objectives or do not have the potential to be profitable.

In the _____ Step of the New-Product Development Process, a Marketing