When thinking about the product life cycle, a good manager knows that:
A) Sales and profits for individual brands always follow the same life cycle pattern as industry sales and profits.
B) The only stage in which products are introduced is the market introduction stage.
C) All products will eventually earn a profit.
D) A product that is mature in one market may be in the growth stage in another international market.
E) None of these alternatives is correct.

Question

Quizplus · Accepted Answer

The product life cycle is not necessarily predictable and can vary across different markets and regions. A product may be mature and experiencing declining sales in one market while in a growth stage in another international market. Therefore, it is important for a good manager to be aware of these variations and adjust their strategies accordingly. The other choices are incorrect.

When Thinking About the Product Life Cycle, a Good Manager