Which of the following observations concerning the product life cycle is NOT TRUE?
A) Product life cycles describe industry sales and profits for a product idea within a particular product-market.
B) The sales and profits of an individual brand follow the life-cycle pattern.
C) A product idea may be in a different life-cycle stage in different markets.
D) Product life cycles should be related to specific markets.
E) A given firm may introduce or drop a specific product during any stage of the product life cycle.

Question

Quizplus · Accepted Answer

The sales and profits of an individual brand may not always follow the life-cycle pattern. Factors such as changes in consumer preferences, competition, and marketing efforts can influence the sales and profits of the brand.

Which of the Following Observations Concerning the Product Life Cycle