During the SALES DECLINE stage of the product life cycle:
A) firms with strong brands may make profits almost until the end.
B) no profits are earned.
C) price competition usually declines.
D) brand loyalty declines.
E) monopoly is typical.

Question

Quizplus · Accepted Answer

During the sales decline stage, firms with strong brands may continue to make profits almost until the end due to their loyal customer base. However, price competition may still intensify as companies compete to maintain market share.

During the SALES DECLINE Stage of the Product Life Cycle