Which of the following observations concerning the market maturity stage is NOT TRUE?
A) Many aggressive competitors have entered the race for profits.
B) There is a long-run downward pressure on prices.
C) New firms cannot enter the market at this stage.
D) Promotion costs rise and some competitors cut prices to attract business.
E) Persuasive promotion becomes more important during this stage.

Question

Quizplus · Accepted Answer

This observation is not true as new firms can enter the market at the maturity stage, although it may be more difficult due to the presence of established competitors.

Which of the Following Observations Concerning the Market Maturity Stage