A producer that enters into a licensing agreement with a foreign company to better reach foreign customers is MOST likely selling the rights to use its:
A) production facilities.
B) brand name.
C) channels of distribution.
D) sales force.
E) Any of these are equally likely.

Question

Quizplus · Accepted Answer

Licensing means selling the right to use some process, trademark, patent, or other right for a fee or royalty.

A Producer That Enters into a Licensing Agreement with a Foreign