Choosing an INDIRECT channel probably will be better than a direct channel if a producer wants to:
A) provide special technical service.
B) make it easier to do marketing research.
C) be more sensitive to coming changes in customer needs and attitudes.
D) obtain a very aggressive selling effort.
E) adjust large discrepancies of quantity and assortment.
Correct Answer:
Verified
Q83: Which of the following statements about Place
Q87: A firm that has a lot of
Q98: "Place" decisions:
A) may focus on the location
Q99: Strategy "Place" decisions would NOT include:
A) geographic
Q104: Direct _ involves personal sales contact between
Q105: A disadvantage of direct-to-customer channels is that
Q106: Intermediaries in indirect channels of distribution:
A) Often
Q124: "Discrepancies of quantity" means:
A) some consumers buy
Q126: Discrepancy of quantity is
A) the difference between
Q129: "Discrepancies of quantity" means:
A) there are more
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