INDIRECT channels are probably a better choice than direct channels when:
A) the firm has limited financial resources.
B) the product is a consumer product instead of a business product.
C) target customers already have established buying patterns for where to search for the product.
D) retailers are already conveniently located where consumers shop.
E) all of these make INDIRECT channels a better choice.

Question

Quizplus · Accepted Answer

Indirect channels are best when: customers often have established buying patterns, a company has limited financial resources, the product is a consumer product, and retailers are conveniently located where consumers shop.

INDIRECT Channels Are Probably a Better Choice Than Direct Channels