Which of the following statements about Place decisions is True?
A) Product classes are not related to Place objectives.
B) The product life cycle is not related to Place objectives.
C) Place decisions are short-term decisions that are easy to change.
D) Different market segments may require separate Place arrangements.
E) All of these statements about Place decisions are True.

Question

Quizplus · Accepted Answer

Different market segments may require separate Place arrangements. Place decisions are an important part of a company's marketing mix and involve determining the most effective methods for distributing and delivering products to target customers. This can vary by market segment, as different segments may have different preferences and requirements for where and how they purchase products. Additionally, Place decisions are not always short-term or easy to change, as they can involve significant investments in distribution infrastructure and relationships with channel partners. Product classes and the product life cycle may be relevant to Place decisions in certain situations, but these factors alone do not determine Place objectives.

Which of the Following Statements About Place Decisions Is True