Firms that use direct distribution can usually adjust their marketing mixes faster than firms that use indirect distribution.

Question

Quizplus · Accepted Answer

Firms that use direct distribution have direct contact with their customers, which allows them to quickly make changes to their marketing mix based on customer feedback and market trends. In contrast, firms that use indirect distribution rely on intermediaries such as wholesalers and retailers, which can slow down the process of adapting to changes in the market.

Firms That Use Direct Distribution Can Usually Adjust Their Marketing