The Internet gives large firms access to repeat customers, but it does little for small firms trying to develop an initial base of customers.

Question

Quizplus · Accepted Answer

The internet can actually be a valuable tool for small firms trying to develop an initial base of customers through social media marketing, targeted advertising, and reaching niche markets. However, it may still be more challenging for small firms to compete with larger firms that have more resources and established brands.

The Internet Gives Large Firms Access to Repeat Customers, but It