When Walgreens Drugstore advertises one price for the cost of a roll of film and the cost of processing it, it is using
A) complementary product pricing.
B) flexible pricing.
C) product-bundle pricing.
D) a one-price policy.
E) bait pricing.

Question

Quizplus · Accepted Answer

Product-bundle pricing involves offering several products for sale as one combined product. This strategy is used by Walgreens when it advertises a single price for both a roll of film and the cost of processing it, effectively bundling two complementary services into one package deal.

When Walgreens Drugstore Advertises One Price for the Cost of a Roll