The difference between the concept of a company mission statement and the concept of a strategic vision is that
A)a mission statement typically concerns a company's present business scope ("who we are and what we do"),whereas the principal concern of a strategic vision is with the company's future business scope (long-term direction and future product-customer-market-technology focus).
B)the mission is to make a profit,whereas a strategic vision concerns how to attract customers.
C)a mission statement deals with what to accomplish on behalf of shareholders and a strategic vision concerns what to accomplish on behalf of customers.
D)a mission statement concerns what to do to achieve short-run objectives and a strategic vision concerns what to do to achieve long-run performance targets.
E)a mission statement deals with "where we are headed," whereas a strategic vision provides the critical answer to "how will we get there."

Question

Quizplus · Accepted Answer

A mission statement typically describes the current business scope and purpose of an organization, while a strategic vision describes the future direction and goals of the organization. Mission statements provide guidance for the present, while strategic visions provide direction for the future.

The Difference Between the Concept of a Company Mission Statement