Which one of the following is not a characteristic of an effectively worded strategic vision statement?
A)Directional (is forward-looking,describes the strategic course that management has charted and the kinds of product-market-customer-technology changes that will help the company prepare for the future)
B)Easy to communicate (is explainable in 10 to 15 minutes,can be reduced to a memorable slogan)
C)Graphic (paints a picture of the kind of company management is trying to create and the market position or positions the company is striving to stake out)
D)Consensus-driven (commits the company to a "mainstream" directional path that most stakeholders will enthusiastically support)
E)Focused (is specific enough to provide guidance to managers in making decisions and allocating resources)

Question

Quizplus · Accepted Answer

A consensus-driven strategic vision statement may not necessarily be effective because it may not challenge the status quo or push the company to innovate or take risks. A well-worded strategic vision statement should be directional, easy to communicate, graphic, and focused, but it should not be limited by the desire for consensus among stakeholders.

Which One of the Following Is Not a Characteristic of an Effectively