A pitfall to avoid in pursuing a differentiation strategy is
A)charging a premium price for the differentiating features.
B)spending on activities to differentiate the company's product to enhance profitability.
C)meeting and exceeding the meaningful gaps in quality,performance,service,and other attractive differentiating attributes offered by rivals.
D)choosing a product offering that supports buyers' indifference to rival brands' offerings.
E)trying to differentiate on the basis of attributes or features that are easily copied.

Question

Quizplus · Accepted Answer

This is because if a company differentiates on features or attributes that can be easily copied by competitors, then the differentiation advantage will not be sustainable and the company will not be able to maintain the premium price it charged for the differentiating features.

A Pitfall to Avoid in Pursuing a Differentiation Strategy Is