The advantages of using an export strategy to build a customer base in foreign markets include
A)being able to minimize shipping costs,avoid tariffs,and curb the effects of fluctuating exchange rates.
B)minimizing capital requirements and involvement in foreign markets.
C)being cheaper and more cost effective than licensing and franchising.
D)being cheaper and more cost effective than a multicountry strategy.
E)facilitating the establishment of profit sanctuaries in foreign countries and being more suited to accommodating local buyer tastes than a global strategy.

Question

Quizplus · Accepted Answer

Exporting minimizes capital requirements and involvement in foreign markets, making it a less risky and resource-intensive entry strategy compared to other methods like establishing foreign subsidiaries.

The Advantages of Using an Export Strategy to Build a Customer