Which of the following most accurately reflect a company's resource strengths?
A) Its core competencies,competitive capabilities,and valuable intangible assets
B) The sizes of its unit sales,revenues,and market share vis-à-vis those of key rivals
C) The sizes of its profit margins and return on investment vis-à-vis those of key rivals
D) Whether it has more primary activities in its value chain than close rivals and a better overall value chain than these rivals
E) Whether it has a more profitable business model than close rivals

Question

Quizplus · Accepted Answer

A company's resource strengths are typically defined by its core competencies, competitive capabilities and valuable intangible assets such as patents, trademarks and brand recognition. These are the unique capabilities and resources that can provide a competitive advantage over rivals and are not easily replicated or imitated by competitors. Size of unit sales, revenues and market share, profit margins and return on investment, and the number of primary activities in the value chain are all important factors but do not necessarily reflect a company's resource strengths. A more profitable business model can be a result of resource strengths, but it is not necessarily the same as resource strengths.

Which of the Following Most Accurately Reflect a Company's Resource