Optional product pricing involves selling the base product at ________.
A)what may be a "standard" margin and selling the options or accessories at a higher markup
B)a high markup, with the accessories at a competitive price
C)one price with deep discounts on accessories
D)a high margin with the accessories offered as a part of the bundle

Question

Quizplus · Accepted Answer

Optional product pricing involves offering a base product at a relatively low or standard price and then charging higher markups for any additional or optional features. This approach allows the company to make a profit on the core product while also generating additional revenues from customers who are willing to pay for added features or functionality. By offering higher markups on the options, the company can maximize its profits while still providing customers with a range of choices and customization options.

Optional Product Pricing Involves Selling the Base Product at ________