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An entrepreneur considering two sites for a men and boys shop determines that (s)he needs sales of $158 per square foot to be profitable. Site #1 has 13,500 potential customers who spend an average of $160.20 per year on men and boys wear. Two competitors occupy 14,200 square feet of space. Site #2 has 10,800 potential customers who spend an average of $152.10 per year on men and boys wear. One competitor has 10,000 square feet.
-The index of retail saturation for site #1 is $________.
A)150.21
B)168.51
C)152.30
D)166.19

Question

Quizplus · Accepted Answer

The index of retail saturation is calculated by dividing the total potential sales by the total square footage of competitors. For site #1: (13,500 customers * $160.20) / 14,200 sq ft = $168.51.

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