The index of retail saturation ________.
A)is retail expenditures times retail facilities divided by the number of customers
B)is the ratio of a trading area's sales potential to its sales capacity
C)evaluates both the number of customers and the intensity of competition in a trading area
D)B and C above

Question

Quizplus · Accepted Answer

The index of retail saturation evaluates both the number of customers and the intensity of competition in a trading area, which is described in option C. It is also calculated by taking the ratio of a trading area's sales potential to its sales capacity, as stated in option B. Therefore, options B and C are correct, making option D the best choice. Option A is not correct as it involves retail expenditures, which are not used in the calculation of the index of retail saturation.

The Index of Retail Saturation ________