Broad differentiation strategies generally work best in market circumstances where
A) buyer needs and preferences are too diverse to be fully satisfied by a standardized product.
B) most buyers have similar needs and use the product in the same ways.
C) the products of rivals are weakly differentiated and most competitors are resorting to clever advertising to try to set their product offerings apart.
D) buyers are price sensitive and buying switching costs are quite low.
E) the five competitive forces are strong.

Question

Quizplus · Accepted Answer

Broad differentiation strategies are most effective when buyer needs and preferences are diverse and cannot be fully met by a standardized product. By offering unique features and benefits, a broad differentiation strategy allows a company to capture a larger share of the market because it meets the needs of a wider range of customers.

Broad Differentiation Strategies Generally Work Best in Market Circumstances Where