The fact that some consumers will purchase a nine-ounce bottle of Evian water for $1.49, equivalent to $21.19 per gallon, illustrates the principle that the additional cost of the water is greater than the additional benefit.

Question

Quizplus · Accepted Answer

The principle illustrated here is that consumers perceive the additional benefit of the convenience, brand, or quality of the Evian water to be worth the additional cost, not that the cost is greater than the benefit.

The Fact That Some Consumers Will Purchase a Nine-Ounce Bottle