Your CEO has just read a book on criticisms of the NHST and worries that all company data analysis is now flawed and will lead to huge financial losses. How might you reassure her?
A) NHST does have its flaws but if we incorporate an examination of effect sizes into our analysis, we should be able to trust our research outputs.
B) NHST does have its flaws but everyone else uses it, therefore we should.
C) NHST is a flawless approach and the book was probably written by a disciple of the Bayesian approach.
D) NHST is a flawless approach and we need to invest in more data analysts who are trained in it.

Question

Quizplus · Accepted Answer

The CEO's concern about flawed data analysis due to criticisms of NHST is valid, but incorporating an examination of effect sizes can address this issue. Effect size measures the magnitude of the result, and considering it alongside NHST can improve the accuracy and reliability of research outputs. This reassurance acknowledges the limitations of NHST and suggests a way to improve data analysis.

Your CEO Has Just Read a Book on Criticisms of the NHST