Marketers can use ________ to link the virtual world of online social networking with the physical world of retail stores.
A)near-field collaboration
B)location-based social networking
C)rapid-response enumeration
D)cloud-based social monetization
E)mobile podcasting

Question

Quizplus · Accepted Answer

Location-based social networking involves using a person's physical location as a basis for social networking, making it possible for marketers to bridge the virtual world with the physical world. With location-based social networking, marketers can make use of location-based advertising techniques, such as sending targeted offers and deals to users based on their location, and creating in-store experiences that are relevant to a user's location-based information.

Marketers Can Use ________ to Link the Virtual World of Online